When we added the Wash Tee Premium Washed Color to the catalog, the first question from existing sellers was the obvious one: should I replace my G5000 listings? The short answer is no — they solve different problems. Here is how to think about it.
G5000: the volume workhorse
The G5000 is the most-printed tee in North America for a reason. Per-unit price stays low at any volume, color range is the widest in our catalog, and the classic unisex cut covers the broadest body-type range. If your store sells primarily through ads with a sub-$25 average order value, the G5000 keeps your unit economics healthy.
Wash Tee Premium: the margin lifter
The garment-dyed finish reads as "boutique" — which means customers accept higher retail pricing without you having to redesign the storefront. The 6.1 oz body holds ink crisper and the side-seamed silhouette photographs better. Brands selling on Etsy, Shopify, and brand-direct websites typically see a 60–80% retail price lift over the same artwork on a G5000.
A simple rule of thumb
- Cold-traffic ads, broad audience → G5000 (price elasticity matters)
- Etsy or brand-direct site with returning customers → Wash Tee Premium (retail price tolerance is higher)
- Both listed → put the G5000 at entry tier and Wash Tee Premium at "premium" tier on the same product page
Some stores have started listing both blanks on the same product page as a size/quality upsell. Done well, that single change lifts average order value 10–18% with no extra ad spend.
